Kalam Space

Brand Identity - Social Media Assets

Project detail

Year: 2025
Type: Client work
Business : Islam Education


Kalam Space logo with a stylized cityscape background.

About the Brand:
Kalam Space started with a problem: the lack of high-quality, halal entertainment in the form of a game for teens and adults. The founders set out to change that by creating Kalam Word Game, a game that encourages articulation, meaningful discussion, and connection. The name Kalam was chosen not only because it’s a word game but also because it aligns with their vision, creating spaces for fruitful conversations and keeping the tradition of spoken words and majlis alive.

My Role:
I was responsible for designing the brand identity, ensuring it visually reflects the essence of conversation and connection. My work also included social media assets to maintain a cohesive digital presence and enamel pin designs as collectible brand elements. Every detail was crafted to support Kalam Space’s mission

Logo design explanation showing a speech bubble as a dome shape plus a smaller speech bubble, with descriptions of the dome symbol drawing inspiration from Islamic architecture and the speech bubble representing communication and dialogue.
Front and back of a white smartphone showing an Instagram profile for Kalam Space with posts and navigation icons.

To strengthen Kalam Space’s presence on Instagram, I worked on both the visual identity and content strategy, ensuring a cohesive and engaging digital experience.

My Contributions:

Highlight Covers: Designed custom highlight covers that align with the brand identity, creating a polished and professional look while improving navigation for new visitors.

1:1 Strategy Session: Conducted a personalized consultation with the team, providing insights on structuring posts for better engagement and storytelling by balancing promotional, educational, and community-driven content.

@kalamspace

Business name card for Kalam Space with contact details, and a black card with the Kalam Space logo.
Six circular stickers with the text "Kalam Space" and a space-themed emblem, arranged in two rows. Four stickers are in full view, and two are partially peeled, showing different background colors.
A branding style guide page showing different logo variations for 'Kalam Space,' including primary, secondary, submark logos, and different font styles on a teal background.
Color palette with four colors labeled Black, Blue-grey, White, and Green with their HEX codes.
Sign for Kalam Space on a gray textured wall using black, white, and gray colors.
A billboard at night displaying the Kalam Space logo and the message 'Where Conversations, Faith, and Connection Come Together,' with additional text about exploring games, podcasts, and community-driven content, and a web address kalamspace.com.
Exterior view of a teal-colored sign for Kalama Space mounted on a modern concrete building wall, with shadows of plant branches nearby.
Laptop on a desk displaying a website called 'Kalam Space' with the slogan 'Building Meaningful Connections Through Words and Play' and navigation links: Home, About us, Games, Contact us.