FREE COURSE
Turning a brand questionnaire into a visual direction
A simple guide for designers who want clarity and a calm starting point.
Here’s what you’ll learn
01
How to read a brand questionnaire properly
Most designers rush through this part, but this is where everything starts. I show you how I break it down, what I look for, and how to ask the right questions.
02
How to extract visual keywords
This is the part that used to confuse me the most when I started. So I make it simple, calm, and visual. You’ll learn how to take any word (warm, modern, bold…) and turn it into actual design direction using my 1-1-1 keyword method.
03
How to build a moodboard the right way
I walk you through my own creative presentation template so you can see exactly how I put things together. Not just aesthetics, but intention, clarity, and flow.
04
How everything connects into a visual direction
By the end, you’ll see how the strategy, the questionnaire, the keywords, and the visuals all come together. It finally “clicks.”
Why I Created This
When I was starting out, I never understood how designers turned words into visuals. It felt impossible to grasp. I always wished I had something tangible to go back to, something that made sense while I was trying to pull the right words and understand the direction a brand should take.
Nobody explained the middle part. Everyone showed the before and after… but never the part in between. So I created this for the version of me who needed someone to slow down, break things apart, and actually show the process.
What’s Inside the Course
Walkthrough videos for each mini-module
My “keyword-to-visual” cheat sheet
Examples pulled from real client work
My Creative Direction Presentation (Ai)
A simple, honest approach that makes sense
My Full Client Questionnaire (PDF)
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